All Marketers are Liars

    Not liars, storytellers Just to be clear, especially if you're just joining us: The truth is elusive. No one knows the whole truth about anything. We certainly don't know the truth about the things we buy and recommend and use. What we do know (and what...

Read More

LADIES ARE YOU READY?

Normal 0 false false false EN-US X-NONE X-NONE

Read More

Which Social Media Platform Should I Use?

By now you’re completely aware that you need to have some sort of social media presence. After all, the statistics have proven how important social media networks are for a business. Consider the following: 8 out of 10 internet users are reached by social media sites and blogs. Marketers...

Read More

5 Laws You’ve Got to Stop Breaking on Social Media

Sometimes you don’t have time to follow all the best practices of inbound marketing. Or maybe your boss or client is standing over your shoulder, giving you instructions, and you don’t have the power or strength to argue anymore. In these situations, you can be forgiven for abandoning...

Read More

7 Must Have Characteristics of a Corporate Brand Ambassador

Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will bury your brand’s popularity. As an SEO professional, you should be able to find ways to deal with this...

Read More

6 Social Media Trends for 2014 that You Need to Understand

Lets take a look at the social media trends that you need to master under 2014. 1. It’s all about images… Image-centric networks saw huge success 2013, paving the way for smaller networks to rise and be a force to reckon with (e.g. Instagram & Snapchat).  Larger networks...

Read More

Social Media in an Hour a Day (or Less!)

Social media can be a full-time job – for an entire team of people – but most companies don’t have the resources for that. so, today, I’m here to offer some tips to get the most out of your social presence in as little as one hour per...

Read More

9 Ways to Improve Social Media Shares of your Content

Content marketing combines the creation of valuable content with social media marketing and search engine optimization . It helps companies drive new leads, establish industry credibility, and stay top of mind with existing and potential clients. Social media plays a large role in content marketing as one of...

Read More

5 Ways Your Business Blog Can Attract (or Repel) Readers

In Japan, the symbolic Maneki Neko (“beckoning cat”) is believed to attract good fortune and success for businesses. Providing great content via your company’s blog is an important way to attract online visitors to your company’s website, which is one key to business success in today’s world. Having...

Read More

Is the Nexus of PR and Social Media Found in Content Strategy?

Content Strategy, PR & Social Media: the Holy Trinity of Brand Marketing Your content strategy is, at its core, a messaging platform.  That platform should ideally dictate both your social media and PR programs: after all, the main difference between social media and PR at this point is...

Read More

Social Media & Public Relations: Which is Which?

PR has always been a social channel.  The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York...

Read More

Social Media Impact on Public Relations and News | INFOGRAPHIC

We all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus...

Read More

5 Things You May Not Know About Marketing on Facebook

Marketing on Facebook is a pretty hot topic these days, and since we’ve launched all 7 books in our Facebook for Business series, I figured that today would be a fine day to cover some random Facebook marketing tidbits that I learned while writing these.  Here we go… 1. Facebook Zero Affects the...

Read More