6 Social Media Trends for 2014 that You Need to Understand

Lets take a look at the social media trends that you need to master under 2014. 1. It’s all about images… Image-centric networks saw huge success 2013, paving the way for smaller networks to rise and be a force to reckon with (e.g. Instagram & Snapchat).  Larger networks...

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Social Media in an Hour a Day (or Less!)

Social media can be a full-time job – for an entire team of people – but most companies don’t have the resources for that. so, today, I’m here to offer some tips to get the most out of your social presence in as little as one hour per...

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9 Ways to Improve Social Media Shares of your Content

Content marketing combines the creation of valuable content with social media marketing and search engine optimization . It helps companies drive new leads, establish industry credibility, and stay top of mind with existing and potential clients. Social media plays a large role in content marketing as one of...

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5 Ways Your Business Blog Can Attract (or Repel) Readers

In Japan, the symbolic Maneki Neko (“beckoning cat”) is believed to attract good fortune and success for businesses. Providing great content via your company’s blog is an important way to attract online visitors to your company’s website, which is one key to business success in today’s world. Having...

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Is the Nexus of PR and Social Media Found in Content Strategy?

Content Strategy, PR & Social Media: the Holy Trinity of Brand Marketing Your content strategy is, at its core, a messaging platform.  That platform should ideally dictate both your social media and PR programs: after all, the main difference between social media and PR at this point is...

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Social Media & Public Relations: Which is Which?

PR has always been a social channel.  The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York...

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Social Media Impact on Public Relations and News | INFOGRAPHIC

We all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus...

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5 Things You May Not Know About Marketing on Facebook

Marketing on Facebook is a pretty hot topic these days, and since we’ve launched all 7 books in our Facebook for Business series, I figured that today would be a fine day to cover some random Facebook marketing tidbits that I learned while writing these.  Here we go… 1. Facebook Zero Affects the...

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Top 10 Social Media Blogs: The 2014 Winners!

#1: Jon Loomer Jon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge. Jon Loomer’s blog is enthusiastic, helpful, detailed and well-illustrated. #2: RazorSocial RazorSocial explores social media tools and technology with well-illustrated, detailed posts written by Ian Cleary. RazorSocial’s...

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Automatically Publish Blogger Posts To Facebook,Twitter And Other Social Sites

Social media plays an important role in improving any blog's SEO.That's why you may watch social media gadgets almost on every blog/website.If you have enough number of subscribers on social sites then just automatically publish your posts on social sites and get the traffic.Today I am giving a...

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Nigerian Email Scam Getting an Update

The notorious Nigerian email scam (known by law enforcement as advance-fee fraud or a “419 scam”) has had a long history. Its origins date back at least 200 years, when would-be victims received letters promising riches of gold and diamonds of from “a late marchioness.” In the years...

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How to Make and Receive Free Phone Calls on Your iPhone, iPad or iPod touch

A few months ago, Techlicious let you in on a neat little trick with Google Gmail that allows you to make unlimited free phone calls via the Internet. Now, Google has expanded that service to iPhones and iPads through its Google Hangouts app. You read that right –...

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The 6 Biggest Facebook Scams

Facebook now has a billion users, with more than half of those people signing on every month. Unfortunately, crooks and scammers are also part of the social network’s population—they figure at least a certain percentage of users will fall for their shenanigans. According to Chester Wisniewski, senior security...

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My Boss in the Business :Blossom Nnodim

Blossom Nnodim is an award winning social media strategist, Speaker, blogger, entrepreneur and an advocate for social good, working towards inspiring, connecting and empowering individuals, brands and businesses in Nigeria. Blossom is a graduate of Science Technology at the Federal Polytechnic Nekede, Owerri, with bias in Biology/ Microbiology....

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How to Identify Relevant Hashtags for Your Business

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction...

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5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience.You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly:...

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How to Integrate Social Media Into Your Marketing

The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the brand/customer relationship. But, social media and conversation marketing are inefficient vehicles. It’s difficult to achieve economies of scale when you’re developing...

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Mastering the Many Roles of a Social Media Professional

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal. This month’s social pros touched on...

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